Since its inception in 2015, “That’s Manchester” has carved out a unique space in the city’s media landscape. As a local television station, its history is deeply intertwined with Manchester. From its foundation to its transformation and the creation of iconic programs, here’s a closer look at the story of “That’s Manchester”. Next on manchester-future.
The History of “That’s Manchester”
The foundation of “That’s Manchester” was part of a broader movement to revive local television across the UK. Before its establishment, “Channel M” served Manchester’s residents with local news and various programs from 2000 to 2012. However, its operation ceased when owners deemed its continuation unviable.
In 2012, the UK government initiated a program to establish a network of local TV stations to give regions a platform for broadcasting news, events, and stories. This initiative aimed to return television broadcasting to its regional roots, and Manchester was a prime candidate for this revival.
In 2014, the broadcasting license for a Manchester-based local television station was awarded to That’s TV, part of the broader That’s Media group. On the last spring day of 2015, “That’s Manchester” officially went on air. The channel’s primary mission was to provide local content tailored to the interests and needs of Manchester’s residents.
From the start, “That’s Manchester” sought to deliver not just local news but a variety of entertainment programs, focusing on the unique aspects of Manchester often overlooked by national media.
The Development of “That’s Manchester”
Initially, “That’s Manchester” followed the standard programming model of other regional channels operated by That’s TV. It featured a single evening news bulletin broadcast in a loop during the evening and night. During the day, the channel filled its schedule with infomercials and classic films. However, after its film licensing agreement expired, the channel shifted to broadcasting reality shows and teleshopping programs.
By 2020, the channel significantly reduced its news programming to a 10-minute bulletin airing at 6:00 PM, while increasing its focus on music content. Music programming was divided into themed slots such as “That’s 70s”, “That’s 80s”, and “That’s 90s”, airing throughout the day and evening.
The channel also offered various programs addressing current events, such as “Now We’re Talking”, “Advice Show”, and “The Big Debate”. Other unique programs included “Student Speak”, a quirky news show, and “That’s Chatty”, which explored local arts and culture. Special segments like “That’s Pride” and “The Geek Show” were also part of its programming. However, these shows were discontinued in 2017.
The Significance of “That’s Manchester” for Residents
The launch of a television channel dedicated to local content was a significant step for Manchester’s media landscape. One of the channel’s early successes was its ability to highlight Manchester’s rich cultural life. By the 21st century, Manchester had become a cultural, musical, and artistic hub, and “That’s Manchester” sought to reflect this vibrancy in its programs.
Local music, art, and events were central to the channel’s programming, alongside its news segments, which aimed to keep residents informed about local developments. Additionally, the channel earned a special place in viewers’ hearts with its reruns of iconic series like “Baywatch” and “Prisoner: Cell Block H”, which aired regularly.
However, the channel also faced challenges. In the digital age, most residents now prefer streaming services over traditional TV. News is consumed online, and films are watched on-demand, leading to a significant decline in viewership by 2024. Despite this, “That’s Manchester” continues to adapt its content to the changing preferences and needs of its audience, aiming to attract a broader viewership.
Conclusion
“That’s Manchester” has played a crucial role in showcasing the local essence of the city through its unique programming. Despite the challenges posed by digitalization, the channel remains a vital part of Manchester’s cultural and media landscape. By embracing innovation and staying true to its local roots, “That’s Manchester” strives to remain relevant in an ever-evolving media environment.